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Things we keep telling clients.
Short, useful, and written by the people who do the work. If a post saves you from hiring us, that's a win too — you'll remember who told you.
AI · Strategy6 min read
Web · Performance5 min read
Apps · Product5 min read
Where AI actually earns its keep
Most AI projects die because they started in the wrong place. A field guide to picking the one that won't.
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Why your site is slow (and the 20% that fixes it)
You don't need a rewrite. You need to find the four things doing 80% of the damage.
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The smallest app worth building
The graveyard is full of v1s that tried to do everything. How to find the version people actually keep.
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